File Resource

Referring Physician Experience Checklist

Physicians who respect your organization, feel supported by you and connect with your content will be more likely to entrust you with their patients. Foster that trust with the following checklist.

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The Ultimate Guide to Creating a Content Calendar (Plus Template)

A content calendar can help you stick to your goals and keep your campaigns organized. Learn how to plan content for every stage of your customer journey, and get a jumpstart with a free template.

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Reader Survey Template

Reader surveys are an excellent multipurpose tool for understanding your audience. You can use them to develop personas, evaluate the effectiveness of your content and gather insights into the questions and topics your subscribers want to know more about.

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How to Conduct a Competitive Content Analysis

This guide will give you all the information you need to conduct your own competitive content analysis PLUS a free template for documenting and organizing your findings.

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How to Make Your Content Work Harder for You—Not the Other Way Around

Creating content is a resource-heavy effort, and maintaining leadership support for your content program demands that those efforts show results. Learn how to plan, produce and promote content for maximum efficiency and effectiveness.

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The Ultimate Guide to Reverse Publishing

What is reverse publishing? Simply put, it’s using digital content metrics to optimize your print communications. Learn how to mine your digital content for the high-performing pieces that can propel your print program results.

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