The Ultimate Guide to Reverse Publishing
Reverse publishing is a growing trend that can help your organization integrate content across channels and optimize print publishing. Simply put, reverse publishing is going from digital to print.
In this guide, you’ll discover:
- Basic principles of reverse publishing and when it makes sense to publish digital content in print
- Ways to uncover analytics, search results and audience insights to inform story ideas
- How two national health organizations used digital results to inform print editorial planning
- How using reverse publishing can save you time and money
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