Jun
With so many options in the marketing tool kit, it’s fair to wonder: Is email marketing still effective? As it turns out, email marketing is still a great option to reach your audience and promote your business. It allows you to send targeted messages directly into the inboxes of potential customers…
Jun
Conducting a content audit is an essential step to strengthening your marketing strategy. Whether it’s your website, social media or email marketing, the quality of your content can make or break your marketing goals. With so much content being created and shared every day, it’s easy to lose track o…
Jun
When it comes to content marketing, some organizations hit home runs—and others strike out big time. The causes can vary, but the most common reason content marketing programs fail is this: a lack of content strategy. Why You Need a Content Strategy Governing your content marketing efforts with a ho…
Jun
GLC Director of Content Strategy Janet Celosia attended a journalism industry event in Texas and shares the insights she gathered that are applicable to content marketing. Tacos on a Tuesday in Texas — my idea of a night out! The occasion was a gathering for Northwestern University and Medill School…
May
It’s about time your hospital website got a strategic makeover. A precise and thoughtful strategy produces content that’s organized, on-brand and user-friendly — and it reaps rewards. Patients learn about the care they can access, engage with the hospital brand and continually return to the site. A…
May
Running an association website, you have a unique advantage that no other businesses have: your members. With a content strategy, your association website meets your members where they are. They want to learn more and help your brand achieve its mission because it aligns with their views. Your websi…
May
Content governance is an essential part of any content strategy. It ensures that all content produced by your team remains consistent, up-to-date and in line with business goals and objectives. Even better, a good content governance plan can help you make the most of your resources, make better cont…
May
Repurposing content, when done correctly, can save you time and resources. Given the speed and volume at which content is produced, even a great idea can go stale quickly. Keeping up a constant stream of new material may be ideal, but it’s impractical. Repurposing content allows your content to work…
May
Photo by Lauren Hartmann GLC Director of Content Strategy Janet Celosia attended SXSW 2023 and shares what she found useful, inspiring and exciting for content marketers at the conference. As part of the GLC content strategy team, I’m always looking for new ideas that can apply to our work in helpin…
Apr
GLC is proud to have been awarded five Hermes Creative Awards. The categories for which we were recognized are: Electronic Media / Social Media / Interactive Media | Podcast | Podcast Series GOLD NAR Drive Podcast Series Print Media | Publications | Magazine PLATINUM Hackensack Meridian Health Print…