Apr
Creating a content calendar is one of the best ways to stay on track with your content objectives and business goals. Read on to learn how to get started and claim your free copy of our guide and calendar template. 1. Begin with the end in mind. Each piece of content you create should serve a busine…
Sep
SEO is shifting toward the cluster topic model, a framework characterized by one page, which acts as a content hub, and multiple pages with related content branching off it. Search engines may favor pages that follow this model and rank them higher for the topics they cover. Search engine algorithms…
Mar
You’ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. It’s now being used more frequently to rapidly deliver relevan…
Dec
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…