Google answers

Think Inside the Google Answer Box

Youโ€™ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. Itโ€™s now being used more frequently to rapidly deliver relevan…

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Why Your Healthcare Content Needs to Answer Questions

When consumers have questions, they flock to Google in droves. โ€œHow do I change a recessed light bulb?โ€ โ€œWhat is Coachella?โ€ โ€œWho is the richest man in the world?โ€ Several years ago, Google rolled out featured snippets โ€” essentially answer boxes that appear above the first search result. Google is i…

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