generational marketing

Does Your Hospitalโ€™s Content Plan for Generational Differences?

Everyone these days is talkinโ€™ โ€˜bout my generation โ€” and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are jus…

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