Healthcare Content Marketing
Healthcare Marketing Programs That Deliver Results
Strategic, Original, Actionable, Measurable
We know print is as powerful as ever. Branded magazines, journals, newsletters, marketing collateral, brochures, and books are essential ingredients to any robust content strategy.
Our award-winning design team knows how to bring a brand to life, creating imagery and layouts for websites, magazines, apps, annual reports, and advertisements. We can do it all.
A robust strategy fully analyzes the who, what, when, where, and why of your entire communications plan—so you can move forward with an efficient roadmap toward measurable results.
We’re expert storytellers and provide branded content developed specifically for you and your audience. Our content is never repurposed; always authentic, original, engaging, and actionable.
Websites, blogs, videos, social media marketing strategies, e-newsletter programs, and marketing automation. These are just a few of the measurable digital solutions we offer.
We all know content is king, but distribution is queen. Making sure your message reaches its intended audience—and that they engage with it—is paramount to your success and to ours.
Selected Case Studies
Award-Winning Marketing Programs
Augusta Health FoundationAugusta Annual Report
Augusta University HealthService Line Newsletter Program
Southcoast HealthMulti-channel Healthcare Content Program
National Multiple Sclerosis SocietyAssociation Content Marketing Program
InovaSystem-wide Healthcare Publication Program
Anne Arundel Medical CenterHealthcare Content Strategy & Distribution
"We turned to GLC to develop our master content engagement strategy and to revamp our magazines and blog platforms. This multi-pronged process included stakeholder interviews, a complete content audit, distribution audit, solutions recommendations, and a 12-month content plan. The results have been outstanding."
"GLC is expert at telling our stories to support our marketing objectives and drive physician volume. With a system branding magazine and companion tablet app, and five separate hospital-focused magazines, GLC helps us develop a content plan that is integrated between these programs, repurposing content where we can. Their design work is stellar, making our publications look like national magazines!"
"We turned to GLC for assistance in re-imagining our content program — transitioning from a print-only channel to a multi-channel storytelling model consisting of a magazine website, web-exclusives, e-newsletter, and a print magazine. As a result, we've increased the reach of our communications by 12.5 percent, while decreasing our budget by approximately 30 percent."
"I love working with GLC. Their ability to be creative and provide dynamic stories and design work helps us tell our story to the community.”
The targeted service line newsletters we develop with GLC have tremendous impact internally with our medical staff and externally with our consumer audience. During a three-year period, these medical infographic publications have consistently delivered increased patient volume, and with GLC’s support, they are simple to execute and unique within our market.”