American Medical Technologists
A lead-generation program and paid media campaigns bolstered by original white papers, blogs, a quarterly magazine, infographics and educational guides.
Audience
Nearly 90,000 certified allied health professionals looking for continuing education, ongoing career support, and industry news and trends, as well as the educators who train them and the employers who hire them.
Solution
A brand new magazine, Pulse, and an account-based lead-generation program and paid media campaigns bolstered by original white papers, blogs, infographics and guides.
Results
All manner of thought-leadership content helped allied health professionals and their educators and employers understand the value of allied health credentials, the landscape of credentialing bodies, and how to be successful in earning an allied health credential.