Webinar: How to Grow Engagement with a Digital-to-Print Strategy

Publishing on a digital platform can be a low-cost alternative to launching a test product in print. And digital publishing tools such as blogs and social media provide a low-cost or free lab in which to experiment. Publishers who find success with their online content can use that valuable data to make smart content decisions.

In this webinar, you’ll discover:

• Basic principles of reverse publishing and when it makes sense to publish digital content in print
• Where to uncover analytics, search results and audience insights to inform story ideas
• How a national health organization used digital results to inform print editorial planning
• Ways to save time and money as you produce content

Speakers

Megan Kramer, Senior Content Manager at GLC

Megan Kramer (she/they) is a senior content manager at GLC, where she works with the National MS Society and other associations to strategize content and bring it to life in print, digital and multimedia channels. Megan graduated from Northwestern University with a master of science in journalism.

Laura Pemberton, Associate Vice President of Content at The National MS Society

Laura Vaughn Pemberton is the associate vice president of content at the National Multiple Sclerosis Society. She oversees the organization’s content strategy and manages a talented team who creates content for the Society’s magazine, website and blog. She graduated from Auburn University with a degree in journalism. Prior to joining the Society, she worked in the newspaper and magazine industry as a reporter, copy editor and page designer.