The Ultimate Guide to Reverse Publishing

Reverse publishing is a growing trend that can help your organization integrate content across channels and optimize print publishing. Simply put, reverse publishing is going from digital to print.

In this guide, you’ll discover:

• Basic principles of reverse publishing and when it makes sense to publish digital content in print
• Ways to uncover analytics, search results and audience insights to inform story ideas
• How two national health organizations used digital results to inform print editorial planning
• How using reverse publishing can save you time and money