Social Media Content Strategy Resource Bundle

Social media platforms are crowded, fast-moving spaces, where your audience’s attention is fleeting. It’s not enough to post occasionally or when you have the time. It takes strategic thinking and commitment to stand out. Creating a social media content strategy will not only help you stay consistent and on schedule by ensuring you always know what you need to post next, but it will help you accomplish your business goals. A content strategy makes your content work harder for you — not the other way around.

Download the social media content strategy resource bundle to get the tools and templates you need to lay a strong foundation for your social media program.

Bundle includes:

• Sample Reader Survey for conducting audience research
• The Ultimate Guide to Reverse Publishing for mining your website data for audience preferences, behavioral trends and topics of interest
• The Ultimate Guide to Creating a Content Calendar + Template for planning out social posts in conjunction with and in support of business objectives
• How to Make Your Content Work Harder for You — Not the Other Way Around, a comprehensive guide to setting a content strategy, including determining a content brand, conducting internal and external content audits, defining content creation processes, setting content goals, and measuring results.