Referring Physician Experience Checklist

Referring physician relationships are a prime source of patient acquisition and revenue growth for hospitals, health systems and physician practices. It’s imperative to tap existing and new referral channels, especially for high-revenue and elective procedures and key service line programs. Physicians who respect your organization, feel supported by you and connect with your content will be more likely to entrust you with their patients. This checklist will help you:

• Prioritize service lines and programs to target your marketing efforts where you have the capacity for growth
• Audit your content for gaps, underperforming assets and strategies, and opportunities to gain efficiency
• Measure and refine your content for referring physicians