How to Conduct a Competitive Content Analysis

Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive content analysis is crucial to the groundwork of an effective content strategy. It is the best way to identify what makes your content stand out. Download our guide to define your unique value proposition and provide benchmarks for measuring your own growth.

With this guide, you’ll be able to:

• Document your competitors and assess how their content programs measure up
• Catalog your content and compare it to your competitors
• Make a plan to address content gaps and weaknesses and capitalize on strengths