Content Marketing Planning and Strategy Resource Bundle

You wouldn’t build a house without a blueprint, and you shouldn’t create content without a plan. An effective content program relies on a comprehensive content strategy. Your strategy should be updated at least once a year, informed by your past performance and your future goals. Download the content marketing planning and strategy resource bundle to get the tools and templates you need to lay a strong foundation for your content marketing program.

Bundle includes:

• Content Maturity Assessment | Understand how your content program measures up today, so you can set goals for tomorrow. Start with our short self-assessment.
• On-Demand Webinar: Grow Up! How to Increase the Maturity of Your Content Strategy | With your content maturity score in hand, watch our webinar to learn how to elevate your content program with proven processes and measurement.
• How to Make Your Content Work Harder for You — Not the Other Way Around | Use this guide to set a content strategy, including determining a content brand, conducting internal and external content audits, defining content creation processes, setting content goals, and measuring results.
• The Ultimate Guide to Creating a Content Calendar + Template | Plan out your content to support your business objectives.