Children’s Wisconsin

A revamp of the hospital’s flagship magazine as well as a series of clinical institute brochures, presentations, and email newsletters.

Audience

Referring physicians and staff of Children’s Wisconsin, a premiere academic healthcare system located in Milwaukee and dedicated solely to the health and well-being of children.

Solution

A revamp of the flagship magazine, Pediatric Rounds, to reflect Children’s Wisconsin’s physician leaders, achievements in research and innovations, as well as a series of clinical institute brochures, presentations and e-newsletters.

Results

A truly engaged audience. Readership survey results revealed more than 50% read all or most of Pediatric Rounds, 90% rated it as a useful source of information, and more than 15% contacted Children’s Wisconsin to discuss or refer new cases.