Muscular Dystrophy Association
A full-blown content program that includes a magazine, website landing pages, patient educational guides, and a monthly e-newsletter.
Audience
Individuals living with neuromuscular disease and their families, friends, and caregivers, as well as healthcare providers and researchers who work with the neuromuscular disease community.
Solution
A full-blown content program that includes a magazine, website landing pages, patient educational guides — covering complex topics like clinical trials and genetics — and a monthly e-newsletter, distributed to all clinicians and researchers in the MDA database, that provides MDA Care Centers and the broader clinician and researcher community with a summary of important updates and events from across the neuromuscular disease landscape.
Results
A trove of content educates, inspires, and engages readers and helps them see the value of MDA as a resource for their work and their lives.