Actuarial Foundation

A comprehensive marketing strategy and campaign including video, email, social media (organic and paid), blog posts, and press releases.

Audience

Actuaries in the United States, including members of the Society of Actuaries (SOA), Casualty Actuarial Society (CAS), the American Academy of Actuaries (AAA), the American Society of Enrolled Actuaries (ASEA), and the Conference of Consulting Actuaries (CCA); middle school, high school, and college students; middle school and high school teachers and parents.

Solution

A monthly social media strategy and comprehensive marketing campaigns for the Foundation’s Math Motivators tutoring program, which include video, email, social media (organic and paid), blog posts, and press releases.

Results

The Actuarial Foundation’s followers and friends stay up to date on the latest Foundation news, program updates, events, and happenings in STEM education. They also learn why and how their donations of time and money make a difference in the lives of the students, teachers, and families that use the Foundation’s free math education and financial literacy resources.