Before RWD, the only way to get your website to look good — and work well — on a smartphone, tablet or laptop was to create a separate website specifically for mobile devices, or to create a app. Both of these were costly solutions, and many organizations simply couldn’t afford it.
Then, around 2011, someone figured out how to make the code lay out well on a variety of devices, without creating a new website. It was a game changing revelation.
So what are the advantages of a RWD?
Accessible on multiple devices and browsers
RWD helps ensure that a website looks good, not only on a variety of devices, but also web browsers. Each of the popular web browsers (Internet Explorer, Firefox, Chrome, Safari, etc.) renders websites differently. RWD ensure that the site will look the way it’s supposed to look – no matter how a user is accessing it.
Everyone knows SEO and PPC campaigns are critical to a website’s success. But if you don’t have a RWD site, you’ll need a robust SEO and PPC campaign for ALL of your sites, meaning extra time coding and tagging. Also, extra chunks of code prevent search engines like Google from indexing the website and giving it a higher rating.
Lower Memory Consumption
RWD sites load faster as compared to traditional websites because of less code to create it. Much of the code is reused, meaning the browser does not need to read long lines of code.
RWD Adapts to Future Devices
One of the big benefits of RWD is that the size of the template is designed based on screen size, not device. This means that no matter what size screen someone is viewing your website, it will display properly for that screen size. Plus, if a new device is introduced, you do not have to worry about creating a new site for it. It will look great, as long as it uses a screen.
Moving forward, it’s critical that your website provides users an easy-to-use experience. Having a responsive website is no longer a simple “nice to have.” It’s a must.