White papers

GLC White Paper Series

The GLC White Paper series provides real-world advice and case studies on the best practices of content strategy, marketing, distribution, and ROI.

Power of Print

Traditional Media is the New Breakthrough Communications Tool

Here’s what you know: People are exposed to digital content more than ever. Here’s what you think you know: Print is dying.

Success Stories

Why Hospitals Need A Content Marketing Strategy Now More Than Ever

Are you stuck in a “creation and distribution” mode and ignoring content strategy? Chances are, your competition is, too.

Make it Rain

Relationships are No Longer the Key to Growing the Pie. It’s Time for a Strategy.

For decades, professional services firms insisted that business stems from people, not promotion. But those days are long gone.

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