The GLC White Paper series provides real-world advice and case studies on the best practices of content strategy, marketing, distribution, and ROI.
Traditional Media is the New Breakthrough Communications Tool
Here’s what you know: People are exposed to digital content more than ever. Here’s what you think you know: Print is dying.
Why Hospitals Need A Content Marketing Strategy Now More Than Ever
Are you stuck in a “creation and distribution” mode and ignoring content strategy? Chances are, your competition is, too.
Relationships are No Longer the Key to Growing the Pie. It’s Time for a Strategy.
For decades, professional services firms insisted that business stems from people, not promotion. But those days are long gone.