content marketing

Only 17% of Thought Leadership is Excellent. Here’s How to Improve Yours.

Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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What to Do With Old Content: Refine It

If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…

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The Ultimate Guide to Creating a Content Calendar (Plus FREE Template)

ultimate-content-calendar-guide

If creating a content calendar was one of your 2021 goals, but you’re off to a late start, don’t panic! It’s not too late, and you’ll thank yourself in December for the time you spend planning now. 1. Begin with the end in mind. Each piece of content you create should serve a business goal, so begin…

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The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over…

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You Developed User Personas — Now What?

No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas th…

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5 Ways to Develop Audience Loyalty with Your Content

Increasing search traffic and attracting new audiences are key for any successful content marketing program. With so many outlets and opportunities for audiences to consume content, developing a loyal and engaged audience is tougher than ever. Here are five ways to captivate your audience and keep t…

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Six Ways to Boost Content Engagement

As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your…

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Associations: Uncover Your Hidden Content

It’s a common problem among associations: You don’t have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality conte…

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Turn Your Publishing Expertise Into Content Marketing Magic

“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well position…

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