B2B media

28
Sep

Only 17% of Thought Leadership is Excellent. Here’s How to Improve Yours.

Posted By: Tyra Triche | Association Marketing

Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…