When using good SEO, it doesn’t just help increase your Google position; it also helps improve the entire website from the viewpoint of visitors. And that should be the ultimate aim of an online campaign for a publication.
So here are some key points that won’t just bump you up a few places in search results pages for a couple of month; they’ll help turn a visit to your website into a better experience and help your site to naturally grow in popularity.
Use tags and Meta descriptions
Creating concisely informative meta descriptions of all your web pages with the keywords for that page appearing in the description is always a good idea. These meta descriptions are not used by Google for ranking, but they’re useful in attracting attention from human readers in the search results page, so use them anyway. Plus, don’t just use the first sentence or paragraph from the page; write something unique for this to help ensure it does not feel generated from a robot. Also, keep it to 150-160 characters to make sure it fits in the search results.
Also include title tags for every page of your site. These need to be no longer than 70 characters and should offer very quick descriptions of the individual pages they represent. While it’s nice to include a keyword with the title, it isn’t necessary. Make these friendly to human readers, not just search engines.
You likely have content-relevant images on your website or blog; those images offer an excellent SEO boosting opportunity thanks to image search features on Google and other engines. However, search spiders can’t analyze images well if related text is not included—though they do consider the name of the image file (e.g., “great-dane-puppy-on-beach.jpg” is better than “sidebar-image.jpg”).
Therefore, you need to create brief HTML description tags for each image you post amid your website content. These tags should consist of a quick description of what the image is of or how it relates to your content. Plus, if the images don’t load, this is what the user will be reading; so keep it friendly for human eyes.
Build external links
You need to encourage the creation of backlinks to your site from other websites; that is, links on other sites lead back to relevant content on your own website pages.
If you want to build external links successfully and without resorting to bad tactics, you’re going to have to dedicate a lot of time to posting links to social sites (not just your own), finding guest post opportunities that allow you to publish links back to your website, and leaving plenty of informative guest comments on other websites in your niche.
The process of building backlinks is slow, but it eventually pays off to create some really good SEO.
A word about links on other sites: Try to ensure that those links are not “nofollow.” Links with a nofollow attribute are ignored by search spiders as a valid backlink in the sense that your site doesn’t receive “credibility points” from the search engines. Some sites enable this on “untrusted” contributors to help stop spamming. You can still get visitors as a result of those links, however, because people will click on them and end up on your site.
Enable Social Media Sharing
Enable as many social media sharing options on your website as you can. Install buttons for all the major social sites (Facebook, Twitter, LinkedIn, Google +, Pinterest) and others on every important page of your website. With these buttons, your readers can spread the word about the valuable and interesting content you have to offer; eventually that content can find its way to other websites and so lead to some quality backlinks.