Understanding Google’s Speed Update

Posted 15 FebruaryBlog, News

Let’s face it: When we’re on our mobile devices, we’re often on the go and sometimes find ourselves in limited bandwidth situations. It’s no wonder that mobile users are less likely to wait too long for pages to load. Knowing the importance of page speed, Google will start including that as a ranking factor for mobile searches in July 2018.

Referred to as the “Speed Update,” the ranking tweak will only affect pages that deliver the slowest user experiences and applies the same standard to all pages, regardless of the technology used to build the page.

However, a page can still rank highly if it has great, relevant content, making creating a content strategy even more necessary. Google uses an algorithm to determine what sites are most useful and relevant — and doesn’t divulge every factor it takes into consideration — but we do know keyword usage, number and quality of inbound links, and how long users spend on the site are all important.

To analyze your page performance before the update goes live, Google suggests using tools such as Lighthouse, PageSpeed Insights or Test My Site, or you can use third-party tools like GTmetrix.

Is your site up to par? GLC can provide a comprehensive website audit to help you with your digital strategy. Contact us today.

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