News, Awards, Trends, and Creative Insight
From the Minds of GLC

29Aug

Successful Pairings

Having a seat at the table is vital in business today. But, it’s not always easy to get there. One key to success is building a close relationship with your CFO.

17Jul

The New Era of Healthcare Marketing

Web, social networking and mobile technologies are revolutionizing business processes and healthcare marketers can be change agents by helping health systems better understand how to employ these technologies.

08Jul

The Push/Pull Dynamics of Content Generation

Posted by GLCBlog, Ideas, TrendsNo Comments

Content—be it news, entertainment, advertisement, or some hybrid therein—is at its best when it pushes us in some way. The best journalism keeps us informed (ideally, but not always, through objective means), pushing us to see world as it truly is. Great art inspires us, pushing us to dream big and see the world as

28Jun

A Journalist’s Approach to Custom Content

As a refugee journalist displaced by the collapse of the newspaper industry, I have found new opportunity in the world of custom media to tell stories that make an impact.

18Jun

When Badvertising Isn’t

They got me. I admit it. I saw this ad and didn’t get the joke. In my defense, I saw the ad within the context of a coupon sheet from the Sunday newspaper inserts. You know: 45¢ off Lunchables, a limited-time offer from The Franklin Mint, a two-headed, male model slurping a tropical drink through

25Apr

Keep Your Medical Staff Close and Your Referring Physicians Closer

Physician referrals remain an important driver of patient volume, but the relationship with referring providers is inherently tricky. This past April, Paula Frey, Senior Vice President of Marketing & Client Services, co-presented “How to Keep Your Medical Staff Close and Your Referring Physicians Closer,” with Josie Aguirre, Director of Physician Relations and Communications at the University of Michigan

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