News, Awards, Trends, and Creative Insight
From the Minds of GLC

01Oct

Content Marketing & COVID-19

How exactly has the COVID-19 pandemic affected content marketers and their business? This week the Content Marketing Institute (CMI) released its 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021. The report includes insights into how content marketing programs and budgets have adapted since the pandemic hit.  Highlights include: 94% changed their content

24Mar

Three Recipes to Calm COVID-19 Anxiety

Cooking can be a great coping mechanism for people with anxiety, especially now in the age of coronavirus, wrote one of our long-term freelance writers, Jamie Friedlander, in a recent article for The Washington Post. We encourage you to read her complete article, even if you’re not prone to cooking but just looking for mindful

21Mar

VIDEO: COVID-19 Content Tips — Lessons From the Past Week

There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. There is no limit to the layers of challenges

14Jan

Podcast: 2020 Content Marketing Trends

The GLC podcast team discusses content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search, and of course, the importance of podcasting!

01May

Digital Content: To Gate or Not to Gate?

To gate or not to gate, that is the question. The sales team screams yes, while the content marketing team begs no. It’s a common battle in all types of organizations: the decision to require specific information from users, usually via a form, in exchange for access to a piece of content. The truth is,

23Oct

Content Marketing Trends 2018

Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% report more success with their overall content marketing compared with one year ago. But

02Dec

Using Improv to Improve Communication

The December 2016/January 2017 issue of Fast Company magazine features an article about how improv techniques can help you communicate better. It showcases how cast members from Chicago’s Second City work with employers to engage employees in improv exercises geared toward strengthening their communication skills. GLC managing editor Kathleen Hagan experienced something similar when she

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