News, Awards, Trends, and Creative Insight
From the Minds of GLC
ROI is at the core of the content programs we deliver for our clients. If you’re not monitoring your content, or don’t know where to start, here’s a cheat sheet.
When using good SEO, it doesn’t just help increase your Google position; it also helps improve the entire website from the viewpoint of visitors. And that should be the ultimate aim of an online campaign for a publication. So here are some key points that won’t just bump you up a few places in search
Being aware of reading level is helpful for low and high reading level audiences. Over time, I’ve learned many tricks and tips for hitting the desired reading level.
In the world of content marketing, there’s more to uncovering a good story than just pulling a rabbit out of a top hat: It consists of knowing the ins and outs of industry news, topics and trends, and then finding a unique and interesting way in which to tell these relevant stories.
And other words of wisdom from John McIntyre’s The Old Editor Says. Deadlines. Pressure. Expectations. ROI. You’ve been tasked with writing an article for your organization’s newsletter or website with high expectations that it will yield strong results. But how can you be sure readers will be drawn to your masterpiece? After all, readers are
The easier your website is for people to use, the more likely people will use your website. I know that sounds like some bad “guru” advice from a new age marketing book about web design, but it’s true. If a visitor finds what he or she is looking for easily and quickly, it’s likely that