News, Awards, Trends, and Creative Insight
From the Minds of GLC

02Dec

Using Improv to Improve Communication

The December 2016/January 2017 issue of Fast Company magazine features an article about how improv techniques can help you communicate better. It showcases how cast members from Chicago’s Second City work with employers to engage employees in improv exercises geared toward strengthening their communication skills. GLC managing editor Kathleen Hagan experienced something similar when she

16Jun

Keeping Up with AP Style Changes

Posted by Rene RyanBlog, News, TipsNo Comments

Writing styles must continually evolve with the times. So every year the Associated Press announces changes to its widely used Stylebook. Updates to the 2016 edition of the Stylebook went into effect on June 1, 2016. Among the most notable changes are: The Stylebook will no longer capitalize the word “internet.” In the same vein,

02Jun

Content Marketing for Professional Services Firms

Content marketing is about more than just creating and distributing content—it requires a robust strategy in order to deliver relevant, valuable content and attract and engage a defined audience. Unfortunately, many professional services don’t seem to have a strategy, and are therefore just adding to the noise. From our experience, here are five specific areas

12May

Persuasion and the Power of Story

Posted by Rene RyanBlog, Ideas, TipsNo Comments

In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied. Is your content infused with both? A story

05Apr

Giving New Life to Old Content

Posted by Rene RyanBlog, Ideas, TipsNo Comments

Pushing out new content daily can be a difficult task, especially when you have a variety of categories and topics to cover. But there’s nothing in the rules that says you can’t tweak older content and publish it anew, as long as it still provides valuable and relevant information to your audience. Here are some

31Mar

Content Taxonomy: Tips for Organizing

Posted by Rene RyanBlog, Ideas, TipsNo Comments

Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational woes. Here are some

10Mar

Video Marketing: It’s Not Just for Big Brands

Posted by Rene RyanBlog, Ideas, TipsNo Comments

Big brands are increasingly drawn to creating short films and web series. Take Nike’s original series Margot vs Lily, for example, or JetBlue’s film and marketing campaign Humankinda. It makes sense, considering Cisco’s forecast that video will represent 80 percent of all Internet traffic by 2019. While not all brands have the resources to create

 Previous  All works Next