Strategy

Best practices for laying the foundation of a successful marketing program from the minds of GLC.

Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…

READ MORE >

Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for cons…

READ MORE >

The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over…

READ MORE >

Associations: It’s Time for Virtual Events

Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the…

READ MORE >

For the Millionth Time, Print isn’t Dead

You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and ot…

READ MORE >

4 Reasons to Adopt the Cluster Topic Model

SEO is shifting toward the cluster topic model, a framework characterized by one page, which acts as a content hub, and multiple pages with related content branching off it. Search engines may favor pages that follow this model and rank them higher for the topics they cover. Search engine algorithms…

READ MORE >

Should You Gate Your Digital Content?

To gate or not to gate? That is the question. The sales team screams yes, while the content marketing team begs no. It’s a common battle in all types of organizations: the decision to require specific information from users, usually via a form, in exchange for access to a piece of content. Content g…

READ MORE >

Diverse Content is King

Creating content that appeals to a diverse audience is not just a question of being fair or equitable; it actually makes good business sense. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042. Your customers l…

READ MORE >

Rev Up Your Content Marketing in 2018

[vc_row][vc_column][vc_column_text]Ready or not, the new year’s in full swing. Maybe you achieved all your content marketing dreams in 2017 — or maybe you fell short in a few areas. Either way, now is the perfect time to jump start your content marketing in 2018.  Try any of these four ideas to star…

READ MORE >

Five Tips for Podcast Success

If you’re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 116 million Americans listen to podcasts monthly, up 14 percent in a year. 80 million Americans listen to podcasts weekly. Weekly podcast listeners consume an aver…

READ MORE >