News, Awards, Trends, and Creative Insight
From the Minds of GLC


APEX Awards of Excellence

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GLC and four of our client partners received prestigious APEX awards this past week.


Strengthen Your Brand — And Build Patient Loyalty

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GLC’s VP of Business Development, Healthcare, Peggy Kane, will present along with Ruth M. Padilla, Principal, Healthcare Strategy Partners, at the Health Care Strategic Communications Summit 2013 in Austin, Texas, August 7-9. The presentation will focus on content marketing and strategies to foster patient engagement.


Reinventing the Member Media Experience

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At this year’s ASAE Marketing, Membership and Communications Conference (MMCC), GLC’s Joe Stella and client partner Jordan Fuhr, vice president of strategic marketing and communications for USGIF, co-hosted Communications Reboot: When to Start Over. After the session, Mto Ngwenya of TMA Resources interviewed the duo as part of ASAE’s “Live from the MMC Conference” series. Here, they discuss


Healthcare Content Programs Take Top Honors

In April, GLC received seven awards from the 30th Annual Healthcare Advertising Awards — the largest healthcare advertising competition — which is sponsored by the Healthcare Marketing Report. The winners were selected from over 4,000 entries and include:   GOLD AWARD — PUBLICATION Eastern Maine Medical CenterThe Eagle – Summer 2012 GOLD AWARD — PUBLICATION Evangelical


Giving Back at Chicago’s Walk MS Fundraiser

On Sunday, May 5, the GLC staff gathered on Chicago’s Lakefront to take part in the annual Walk MS fundraiser—a 5K walk along Lake Michigan to raise money for multiple sclerosis research. GLC felt passionately about participating in this year’s Walk MS primarily to support our client partner the National Multiple Sclerosis Society (NMSS) and to help spread awareness about the disease.


GLC Partners with the National Multiple Sclerosis Society

GLC, a custom media and content marketing agency, is excited to announce selection by the National Multiple Sclerosis Society to produce Momentum magazine, including a redesign, launch of a new companion website, and an interactive custom tablet application developed for the Apple and Android platforms.


GLC Takes Home Two Pearl Awards

GLC Custom Media was honored with two Gold Pearl Awards from the Custom Content Council, the content marketing industry’s leading trade association, at the organization’s annual gala held in New York City.

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