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From the Minds of GLC

18Mar

Associations: It’s Time for Virtual Events

Posted by Rene RyanBlog, Ideas, NewsNo Comments

Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the Chicagoland association community, shares tips on the upsides — and hurdles —

17Mar

Content Tips in the Midst of COVID-19

At GLC, we help our clients communicate stories every day. The channel never really matters — it’s all about the message. In the midst of the COVID-19 global pandemic, those messages are more important than ever as hungry audiences seek information on everything from Coronavirus symptoms to tips for staying sane while working remotely (and

14Jan

Podcast: 2020 Content Marketing Trends

The GLC podcast team discusses content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search, and of course, the importance of podcasting!

18Oct

For the Millionth Time, Print isn’t Dead

You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and other hard copies for a slower, carefully curated experience. Troy

22Aug

Getting Dirty for a Cause

No where in our job descriptions — or statements of work — does the clause “spend two hours schleeping through the mud” appear. But that’s just what we’ve (gladly) done the past two years in support of our client the National Multiple Sclerosis Society. As part of their nationwide charity event, MuckFest, we suit up

15Mar

A (Licensed) Recipe for Success

Statistics show that consumers crave healthy content — and that traffic and engagement  numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved recipes and wellness tips. The Well-Fed Me program includes: Over 150 video, social media

07Oct

Four Bonus Reasons to Adopt the Cluster Topic Model

If we can safely assume anything about search engine algorithm changes, it’s this: Search engines will continually look to evolve their algorithms to better capture the way users think, behave and search. The latest updates are no different. SEO is shifting toward a topic cluster model in which one page acts as the central content

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