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09Mar

Think Inside the Google Answer Box

Posted by Rene RyanBlog, Ideas, NewsNo Comments

You’ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. It’s now being used more frequently to rapidly deliver relevant content without a user having to

05Mar

Why Your Healthcare Content Needs to Answer Questions

When consumers have questions, they flock to Google in droves. “How do I change a recessed light bulb?” “What is Coachella?” “Who is the richest man in the world?” Several years ago, Google rolled out featured snippets — essentially answer boxes that appear above the first search result. Google is introducing more of these answer

20Jan

Eight Content Lessons

As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully help you plan for 2018 and beyond. 1.

11Jan

Rev Up Your Content Marketing in 2018

Ready or not, the new year’s in full swing. Maybe you achieved all your content marketing dreams in 2017 — or maybe you fell short in a few areas. Either way, now is the perfect time to jump start your content marketing in 2018.  Try any of these four ideas to start off the year
10Nov

Five Tips for Podcast Success

Posted by GLC StaffBlog, IdeasNo Comments

If you’re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 67 million Americans listen to podcasts monthly, up 14 percent in a year. 42 million Americans listen to podcasts weekly. Weekly podcast listeners consume an average of five episodes a week. Can

20Jul

Give Your Content Plan a Mid-Year Checkup

Summertime, and the living’s easy. Halfway through the year, you’ve found your groove with your content marketing plan and maybe even eased into autopilot mode. But wait. Are you truly executing against the plan you set out? Is your plan delivering the results you’d hoped for? Now is the perfect time for a mid-year content

14Jul

You Developed User Personas — Now What?

No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer

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