News, Awards, Trends, and Creative Insight
From the Minds of GLC

17Aug

3 Ways to Make Your e-Newsletter Stand Out

Without a doubt, e-newsletters are an effective vehicle for driving traffic to your organization’s website. They’re also a great way to repurpose content, share announcements, and get feedback from your audience. But for many of us, e-newsletters overwhelm our inboxes on a daily basis. They sit unread for days (or even weeks)—and make us feel

13Aug

5 Tips for Leading an Effective Virtual Presentation

For the last several months, we’ve all relied heavily on video conferencing to connect with family, friends and coworkers. While sitting and staring at the computer screen for hours isn’t considered the most ideal, it seems like it will be our normal way of working—and living—for the foreseeable future. According to TrustRadius, the use of

30Apr

WFH Tips To Restore Motivation & Spur Creativity

At GLC, we’ve had a remote policy for two years — giving us lots of time to tweak and rethink what works and what doesn’t. Now that many businesses have had a run at it, they’re realizing it’s a viable option in the long term, either full-time or part-time. Plus, in many states, schools will

30Mar

Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for consistent and strong content, as well as advice about how

24Mar

Three Recipes to Calm COVID-19 Anxiety

Cooking can be a great coping mechanism for people with anxiety, especially now in the age of coronavirus, wrote one of our long-term freelance writers, Jamie Friedlander, in a recent article for The Washington Post. We encourage you to read her complete article, even if you’re not prone to cooking but just looking for mindful

21Mar

VIDEO: COVID-19 Content Tips — Lessons From the Past Week

There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. There is no limit to the layers of challenges

20Mar

The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over the past few weeks, several of our professional and trade

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