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From the Minds of GLC

30Apr

WFH Tips To Restore Motivation & Spur Creativity

Posted by Rene RyanIdeas, News, TipsNo Comments

At GLC, we’ve had a remote policy for two years — giving us lots of time to tweak and rethink what works and what doesn’t. Now that many businesses have had a run at it, they’re realizing it’s a viable option in the long term, either full-time or part-time. Plus, in many states, schools will

30Mar

Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for consistent and strong content, as well as advice about how

24Mar

Three Recipes to Calm COVID-19 Anxiety

Cooking can be a great coping mechanism for people with anxiety, especially now in the age of coronavirus, wrote one of our long-term freelance writers, Jamie Friedlander, in a recent article for The Washington Post. We encourage you to read her complete article, even if you’re not prone to cooking but just looking for mindful

21Mar

VIDEO: COVID-19 Content Tips — Lessons From the Past Week

There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. There is no limit to the layers of challenges

20Mar

The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over the past few weeks, several of our professional and trade

18Mar

Associations: It’s Time for Virtual Events

Posted by Rene RyanBlog, Ideas, NewsNo Comments

Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the Chicagoland association community, shares tips on the upsides — and hurdles —

14Jan

Podcast: 2020 Content Marketing Trends

The GLC podcast team discusses content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search, and of course, the importance of podcasting!

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