News, Awards, Trends, and Creative Insight
From the Minds of GLC

14Jan

Podcast: 2020 Content Marketing Trends

The GLC podcast team discusses content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search, and of course, the importance of podcasting!

18Oct

For the Millionth Time, Print isn’t Dead

You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and other hard copies for a slower, carefully curated experience. Troy

13Jun

How to Make Old Content Come to Life

Like it or not, not all of your email subscribers or usual blog visitors will see or read every piece of content. The reality is, even your most faithful readers will miss some pieces. That’s why it’s a good idea to look at previous content through a new lens. Which older content pieces could be

10Apr

Think More Broadly About Video Content

By now, you know—or should know—the relevance and importance of video in a content mix. Cisco says 75 percent of all internet traffic is streaming video content, while Facebook reports that audiences engage with video content five times longer than static content. But even if you have embraced video as a content type, are you

15Mar

A (Licensed) Recipe for Success

Statistics show that consumers crave healthy content — and that traffic and engagement  numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved recipes and wellness tips. The Well-Fed Me program includes: Over 150 video, social media

06Sep

4 Social Media Marketing Trends to Harness Today

While many popular social media platforms remain on brands’ and users’ radars this year, the way we use them is constantly evolving, particularly when new algorithms or changes are introduced. Here are four ways you can boost your social media marketing strategy based on today’s trends. Broaden the value of social across the customer lifecycle

20Jul

5 Instagram Story Ideas to Boost Engagement

While photos are the main attraction of your Instagram account, a good social media strategy incorporates all of the other features this platform has to offer. It’s not enough to post, like and comment on photos to get seen these days—more and more users are viewing and engaging with businesses through Instagram Stories. According to

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