News, Awards, Trends, and Creative Insight
From the Minds of GLC

18May

Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba, as well as Joe Stella, VP of Associations, and Shannon Cummins,

06May

Celebrating Excellence in Healthcare Marketing

Who doesn’t love some good news these days? GLC and our client partners are honored to be recognized by Healthcare Marketing Report’s 37th Annual Healthcare Advertising Awards competition for excellence in healthcare communications. Take a look at our winning entries.   Gold The Source magazine, produced on behalf of HealthTrust Mission: The Source is the official magazine

27Apr

Healthcare Content Tips Beyond COVID-19

While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, we’ve gathered some advice for restarting your non-COVID-19 communications.

19Apr

Laboratory Appreciation Week

For more than four years, GLC has partnered with the American Medical Technologists — a certification association representing laboratory technicians, medical assistants, and phlebotomy technicians, amongst other allied health professionals — on projects ranging from a content strategy to a marketing plan to the launch of a new magazine, Pulse. Earlier this month a ABC News article

13Apr

GLC Proud to Partner with Lifesaving Organizations

Many of our healthcare clients are on the front lines of this pandemic. Their lifesaving work inspires us on a daily basis, and we’re proud to partner alongside them. Here’s a small snapshot of some of their incredible work. A new study at Rush University Medical Center will have coronavirus patients lie facedown with oxygen

15Mar

A (Licensed) Recipe for Success

Statistics show that consumers crave healthy content — and that traffic and engagement  numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved recipes and wellness tips. The Well-Fed Me program includes: Over 150 video, social media

15May

GLC Honored with 11 Healthcare Marketing Awards

The winners of the 35th Annual Healthcare Advertising Awards have been announced, and GLC won 11 awards for several of our client publications. The competition, which is sponsored by Healthcare Marketing Report, is the largest healthcare advertising awards competition in the country, with more than 4,000 entries submitted this year. A national panel of judges

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