Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

5 Sessions You Can’t Miss at SHSMD Connections 2021

SHSMD’s annual conference is coming up, and we’re excited for the return of in-person events! With so much to see and do in just a few days, we made a list of five must-see programs you won’t want to miss. Mark your calendar for these sessions: 1. Reimagining Diversity & Inclusion: A Pathway to…

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3 Must-haves for a Solid Instagram Strategy

Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didn’t think the app was right for your business, or maybe you joined and haven’t been posting for months—or years. Whatever the case, Instagram is still a powe…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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3 Telehealth Marketing Tips to Help You Stand Out

Everywhere you look, new options for telehealth are popping up. From local primary care offices to global apps, accessing medical services over the internet is becoming more and more common. Marketing trends researcher BCC Research estimates that the market for telemedicine will increase from $43.2…

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4 Compelling and Cost-Effective Video Marketing Ideas

Big brands are increasingly drawn to creating short films and web series for video marketing. Take Panera’s original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…

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What to Do With Old Content: Refine It

If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…

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Writing for SEO: How to Boost Your Search Rankings

Following SEO best practices helps boost the search rankings of your web content and articles, ensuring your organization’s brand and content reach your intended audience. Here are three important considerations for SEO strategy: 1. Define keywords and include them in your web content. Start with a…

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The Ultimate Guide to Creating a Content Calendar (Plus FREE Template)

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Creating a content calendar is one of the best ways to stay on track with your content objectives and business goals. Read on to learn how to get started and claim your free copy of our guide and calendar template. 1. Begin with the end in mind. Each piece of content you create should serve a busine…

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Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…

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Healthcare Content Tips Beyond COVID-19

While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, w…

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