Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

What to Do With Old Content: Refine It

If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…

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Writing for SEO: How to Boost Your Search Rankings

Following SEO best practices helps boost the search rankings of your web content and articles, ensuring your organization’s brand and content reach your intended audience. Here are three important considerations for SEO strategy: 1. Define keywords and include them in your web content. Start with a…

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The Ultimate Guide to Creating a Content Calendar (Plus FREE Template)

ultimate-content-calendar-guide

Creating a content calendar is one of the best ways to stay on track with your content objectives and business goals. Read on to learn how to get started and claim your free copy of our guide and calendar template. 1. Begin with the end in mind. Each piece of content you create should serve a busine…

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Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…

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Healthcare Content Tips Beyond COVID-19

While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, w…

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These Are Biggest Opportunities in Healthcare Content Marketing

Consumers seek out healthcare content daily. Whether they’re searching for symptoms or specialists, each query is an opportunity for hospitals and healthcare systems to share insights and build trust with prospective patients. Content marketing is the perfect vehicle for providing value and building…

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For the Millionth Time, Print isn’t Dead

You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and ot…

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A (Licensed) Recipe for Success

Statistics show that consumers crave healthy content — and that traffic and engagement  numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved reci…

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Healthcare Content-on-Demand

Are you short on staff or creativity? Suffering from limited bandwidth and resources? Tired of going back to the freelance pool for every project—big or small—that needs to be outsourced? Don’t worry; GLC’s got you covered. GLC provides on-demand creative services, filling internal gaps, and working…

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Why Your Healthcare Content Needs to Answer Questions

When consumers have questions, they flock to Google in droves. “How do I change a recessed light bulb?” “What is Coachella?” “Who is the richest man in the world?” Several years ago, Google rolled out featured snippets — essentially answer boxes that appear above the first search result. Google is i…

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