News, Awards, Trends, and Creative Insight
From the Minds of GLC

21Mar

VIDEO: COVID-19 Content Tips — Lessons From the Past Week

There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. There is no limit to the layers of challenges

20Mar

The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over the past few weeks, several of our professional and trade

17Mar

Content Tips in the Midst of COVID-19

At GLC, we help our clients communicate stories every day. The channel never really matters — it’s all about the message. In the midst of the COVID-19 global pandemic, those messages are more important than ever as hungry audiences seek information on everything from Coronavirus symptoms to tips for staying sane while working remotely (and

14Jan

Podcast: 2020 Content Marketing Trends

The GLC podcast team discusses content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search, and of course, the importance of podcasting!

13Jun

How to Make Old Content Come to Life

Like it or not, not all of your email subscribers or usual blog visitors will see or read every piece of content. The reality is, even your most faithful readers will miss some pieces. That’s why it’s a good idea to look at previous content through a new lens. Which older content pieces could be

10Apr

Think More Broadly About Video Content

By now, you know—or should know—the relevance and importance of video in a content mix. Cisco says 75 percent of all internet traffic is streaming video content, while Facebook reports that audiences engage with video content five times longer than static content. But even if you have embraced video as a content type, are you

15Mar

A (Licensed) Recipe for Success

Statistics show that consumers crave healthy content — and that traffic and engagement  numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved recipes and wellness tips. The Well-Fed Me program includes: Over 150 video, social media

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