News, Awards, Trends, and Creative Insight
From the Minds of GLC

17Aug

3 Ways to Make Your e-Newsletter Stand Out

Without a doubt, e-newsletters are an effective vehicle for driving traffic to your organization’s website. They’re also a great way to repurpose content, share announcements, and get feedback from your audience. But for many of us, e-newsletters overwhelm our inboxes on a daily basis. They sit unread for days (or even weeks)—and make us feel

20Jul

GLC Publications, Websites & Marketing Campaigns Earn Top Awards

GLC and our client partners are honored to be recognized by several awards competitions this year including the Hermes Awards, the EXCEL Awards, the APEX Awards and the Trendy Awards. “GLC’s creative teams collaborate with our clients on a daily basis to produce remarkable marketing and communications programs,” said Joe Stella, VP, Associations. “These awards

06May

Celebrating Excellence in Healthcare Marketing

Who doesn’t love some good news these days? GLC and our client partners are honored to be recognized by Healthcare Marketing Report’s 37th Annual Healthcare Advertising Awards competition for excellence in healthcare communications. Take a look at our winning entries.   Gold The Source magazine, produced on behalf of HealthTrust Mission: The Source is the official magazine

27Apr

Healthcare Content Tips Beyond COVID-19

While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, we’ve gathered some advice for restarting your non-COVID-19 communications.

21Mar

VIDEO: COVID-19 Content Tips — Lessons From the Past Week

There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. There is no limit to the layers of challenges

20Mar

The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over the past few weeks, several of our professional and trade

17Mar

Content Tips in the Midst of COVID-19

At GLC, we help our clients communicate stories every day. The channel never really matters — it’s all about the message. In the midst of the COVID-19 global pandemic, those messages are more important than ever as hungry audiences seek information on everything from Coronavirus symptoms to tips for staying sane while working remotely (and

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