News, Awards, Trends, and Creative Insight
From the Minds of GLC


Content Marketing Vs. Advertising

Posted by Rene RyanBlog, TrendsNo Comments

According to research conducted by the CMO Club and IBM, today’s chief marketing officers are rethinking how to best allocate spending within their marketing budgets. Among its takeaways, the research suggests: 1.) that a once-predominate focus on customer acquisition is shifting toward customer retention and advocacy, and 2.) that siloed investments by channel, and those


Healthcare Marketing 2016: The Power of Health Observances

GLC creates marketing plans for health systems, academic medical centers, and health plans so our content team is always looking for new ways to tell a timeless patient health story. The message may be to get fit; schedule a mammogram; or stay up-to-date on your screenings. And as we think about content plans for 2016,


Does Your Brand Belong on Instagram?

Posted by Rene RyanBlog, IdeasNo Comments

This year alone, Instagram grew from 300 million users to 400 million, surpassing the audience of Twitter. Coincidentally—or perhaps not—Instagram also opened its doors to all marketers in October. For the past two years, Instagram has invited only select brands to advertise on its platform. If you haven’t thought about advertising your brand on Instagram


GLC Honored by 2015 Folio Awards

Posted by Rene RyanBlog, NewsNo Comments

GLC and our client partners were honored by the Folio Ozzie and Eddie Awards for outstanding magazine design and editorial content. For more than 20 years, the Eddie & Ozzie Awards have recognized excellence in magazine editorial and design across all sectors of the industry. A panel of more than 300 judges narrowed 2,800 entries


GLC Wins 13 Content Marketing Awards

Posted by GLCBlog, IdeasNo Comments
We're only halfway through the year, but already three content marketing award competitions have bestowed GLC with a total of 13 awards for print and digital work in categories such as design excellence, best website, most improved layout, and best magazine. GLC took home five prestigious APEX Awards, presented by Communications Concepts, which are based

The Fake War: Print vs. Digital

Posted by GLCBlog, IdeasNo Comments

Here’s what you know: People are exposed to digital content more than ever. About 92,000 new articles are published online every day, according to publishing analytics-software provider Chartbeat. Here’s what you think you know: As a result, print is dying. But this simply isn’t true. In reality, print remains critical when it comes to marketing


Remake/Remodel: The Hidden Art of the Magazine Redesign [Part 2]

Guest author: Scott Oldham, Creative Director In the last installment, I revealed some of the thinking behind GLC’s recent redesign of The Residential Specialist, the member publication of the Council of Residential Specialists. In this sequel, I want to look at the redesign of a totally different kind of animal: Bats (the member publication of

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