News, Awards, Trends, and Creative Insight
From the Minds of GLC

03Jun

GLC Wins Lamplighter Awards

Posted by GLCBlog, Healthcare, NewsNo Comments

This week GLC was honored with two Lamplighter Awards from the New England Society for Healthcare Communications. The Lamplighter Awards were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2016 competition totaled 381 entries. GLC’s design of My Health Today for Lawrence General Hospital received a Gold Award.

02Jun

Content Marketing for Professional Services Firms

Content marketing is about more than just creating and distributing content—it requires a robust strategy in order to deliver relevant, valuable content and attract and engage a defined audience. Unfortunately, many professional services don’t seem to have a strategy, and are therefore just adding to the noise. From our experience, here are five specific areas

31May

The Importance of a Conference Show Daily

Posted by Rene RyanBlog, Ideas, NewsNo Comments

The annual conference is a cornerstone of companies and membership organizations. Jam-packed with concurrent events — guest speakers, training sessions, demonstrations, and more — attendees face a dilemma: they can only be in one place at one time. But there is a solution: the Show Daily. Typically printed as a daily magazine or newsletter, Show

25May

Getting Your Audience to Act

Posted by Rene RyanBlog, IdeasNo Comments

You’ve written an awe-inspiring article about a professional athlete who is back in the game after undergoing a surgery at your medical center. But what’s the next (and arguably most important) step, after the reader has finished taking in the last few words of the article? The call to action. What do you want your

18May

Shattered Glass and Checking the Facts

Posted by Rene RyanBlog, IdeasNo Comments

Not too long ago, our editorial team gathered together — beers, Junior Mints, and popcorn in hand — for a viewing of the 2003 movie “Shattered Glass.” In the movie, which is a true story, Hayden Christensen stars as Stephen Glass, a staff writer for The New Republic, and a freelance feature writer for Rolling

12May

Persuasion and the Power of Story

Posted by Rene RyanBlog, Ideas, TipsNo Comments

In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied. Is your content infused with both? A story

06May

Increasing Web Traffic with Visuals

Posted by Rene RyanBlog, IdeasNo Comments

Visuals don’t just drive people to your website—they also get them to stick around. Visual learners make up about 65 percent of the population, and people spend more time looking at relevant images than they do reading text on a page. Here are some ideas for utilizing a multitude of visuals to attract and engage

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