News, Awards, Trends, and Creative Insight
From the Minds of GLC
Everyone these days is talkin’ ‘bout my generation — and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are just as many individuals who embrace their respective generational
At this year’s Folio Show, the largest gathering of magazine and digital media executives, GLC took home three Ozzie Awards for outstanding design. The Actuary, which is produced on behalf of the Society of Actuaries, received an Ozzie Award in the Association / Non-Profit – Overall Design – Professional / Membership Association category for the February/March
If the title Killing Marketing doesn’t grab your attention, nothing will. It’s the latest page-turner, released today, from Joe Pulizzi and Robert Rose — and one that if taken to heart, could stand to transform an industry. The premise of the book is that traditional marketing — campaign-centric, product-led operations — is more than holding
As a healthcare organization, you may not have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality content can multiply, not divide.
Summertime, and the living’s easy. Halfway through the year, you’ve found your groove with your content marketing plan and maybe even eased into autopilot mode. But wait. Are you truly executing against the plan you set out? Is your plan delivering the results you’d hoped for? Now is the perfect time for a mid-year content
No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer