News, Awards, Trends, and Creative Insight
From the Minds of GLC
If you’re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 67 million Americans listen to podcasts monthly, up 14 percent in a year. 42 million Americans listen to podcasts weekly. Weekly podcast listeners consume an average of five episodes a week. Can
Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% report more success with their overall content marketing compared with one year ago. But
Everyone these days is talkin’ ‘bout my generation — and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are just as many individuals who embrace their respective generational
At this year’s Folio Show, the largest gathering of magazine and digital media executives, GLC took home three Ozzie Awards for outstanding design. The Actuary, which is produced on behalf of the Society of Actuaries, received an Ozzie Award in the Association / Non-Profit – Overall Design – Professional / Membership Association category for the February/March
If the title Killing Marketing doesn’t grab your attention, nothing will. It’s the latest page-turner, released today, from Joe Pulizzi and Robert Rose — and one that if taken to heart, could stand to transform an industry. The premise of the book is that traditional marketing — campaign-centric, product-led operations — is more than holding
As a healthcare organization, you may not have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality content can multiply, not divide.