News, Awards, Trends, and Creative Insight
From the Minds of GLC

14Jul

You Developed User Personas — Now What?

No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas that provide the perfect portrait of your customer

23May

5 Ways to Attract the Masses to Your Content

Launching a robust online content hub. Updating your blog weekly with rich new posts. Religiously posting valuable and interesting information on your social channels. Surely that’s enough to grab the attention of your audience, right? Wrong. The “if you build it” mentality isn’t enough to guarantee content engagement, let alone getting eyeballs on your content.

15May

Six Ways to Boost Content Engagement

As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your website or pass

27Mar

Four Ways to Get More Bang for Your Content Buck

The universe of branded content is immense — and growing. A late 2016 report from marketing software company Beckon discovered that the average number of content pieces brands published during the past 12 months jumped three times compared to the previous 12 months. But just five percent of that content garners 90 percent of all

26Jan

Associations: Uncover Your Hidden Content

It’s a common problem among associations: You don’t have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality content can multiply, not

28Dec

Content Marketing Trends for Associations in 2017

MarketingProfs, the Content Marketing Institute and Brightcove recently released their joint findings around B2B content marketing trends in 2017. The report is ripe with interesting and useful data for B2B marketers, but we’ve pulled out three major takeaways for associations. Content should be ongoing, not a campaign What the report says: Nearly three-quarters of respondents

21Dec

Deer Me!

Happy Holidays from GLC and cheers to our talented designer Elissa Chamberlain for her creative card design.

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