News, Awards, Trends, and Creative Insight
From the Minds of GLC


When Badvertising Isn’t

They got me. I admit it. I saw this ad and didn’t get the joke. In my defense, I saw the ad within the context of a coupon sheet from the Sunday newspaper inserts. You know: 45¢ off Lunchables, a limited-time offer from The Franklin Mint, a two-headed, male model slurping a tropical drink through


Reinventing the Member Media Experience

Posted by Rene RyanBlog, NewsNo Comments

At this year’s ASAE Marketing, Membership and Communications Conference (MMCC), GLC’s Joe Stella and client partner Jordan Fuhr, vice president of strategic marketing and communications for USGIF, co-hosted Communications Reboot: When to Start Over. After the session, Mto Ngwenya of TMA Resources interviewed the duo as part of ASAE’s “Live from the MMC Conference” series. Here, they discuss


Healthcare Content Programs Take Top Honors

In April, GLC received seven awards from the 30th Annual Healthcare Advertising Awards — the largest healthcare advertising competition — which is sponsored by the Healthcare Marketing Report. The winners were selected from over 4,000 entries and include:   GOLD AWARD — PUBLICATION Eastern Maine Medical CenterThe Eagle – Summer 2012 GOLD AWARD — PUBLICATION Evangelical


Giving Back at Chicago’s Walk MS Fundraiser

On Sunday, May 5, the GLC staff gathered on Chicago’s Lakefront to take part in the annual Walk MS fundraiser—a 5K walk along Lake Michigan to raise money for multiple sclerosis research. GLC felt passionately about participating in this year’s Walk MS primarily to support our client partner the National Multiple Sclerosis Society (NMSS) and to help spread awareness about the disease.


5 Tips to Create Content That Sticks

In today’s 24/7 news and information culture, having quality content may not enough to cut through the noise. If you understand how to make content go viral, it’s the closest thing to having a superpower, said Emerson Spartz, CEO of digital media publisher Spartz Media, at a Nov. 2, 2012, technology series seminar hosted by the MacArthur Foundation.


Keep Your Medical Staff Close and Your Referring Physicians Closer

Physician referrals remain an important driver of patient volume, but the relationship with referring providers is inherently tricky. This past April, Paula Frey, Senior Vice President of Marketing & Client Services, co-presented “How to Keep Your Medical Staff Close and Your Referring Physicians Closer,” with Josie Aguirre, Director of Physician Relations and Communications at the University of Michigan


6 Tips to Plan a Successful Custom Photo Shoot

Posted by Rick CruzBlog, TipsNo Comments

A picture is worth a thousand words, so get it right. The right photos aid marketing and advertising campaigns as much as any other element so its essential to plan for it properly. Here are some pointers on getting the best photos.

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