News, Awards, Trends, and Creative Insight
From the Minds of GLC

17Jul

The New Era of Healthcare Marketing

Web, social networking and mobile technologies are revolutionizing business processes and healthcare marketers can be change agents by helping health systems better understand how to employ these technologies.

09Jul

Print vs. Digital: The Best of Both Worlds

How we use media has changed. People today want to interact, share, post a comment or see exclusive content. I don’t think the physical, printed magazine will ever go away. I love to get my favorite magazines in print because the designs inspire me much more than the web-friendly versions of the same issue (#itsmyjob) (#visuallearner).

08Jul

The Push/Pull Dynamics of Content Generation

Posted by GLCBlog, Ideas, TrendsNo Comments

Content—be it news, entertainment, advertisement, or some hybrid therein—is at its best when it pushes us in some way. The best journalism keeps us informed (ideally, but not always, through objective means), pushing us to see world as it truly is. Great art inspires us, pushing us to dream big and see the world as

04Jul

Finding the Story

In the world of content marketing, there’s more to uncovering a good story than just pulling a rabbit out of a top hat: It consists of knowing the ins and outs of industry news, topics and trends, and then finding a unique and interesting way in which to tell these relevant stories.

01Jul

How to Write Compelling Articles that Capture Your Readers’ Attention

And other words of wisdom from John McIntyre’s The Old Editor Says. Deadlines. Pressure. Expectations. ROI. You’ve been tasked with writing an article for your organization’s newsletter or website with high expectations that it will yield strong results. But how can you be sure readers will be drawn to your masterpiece? After all, readers are

25Jun

How Successful is Your Website Menu?

Posted by GLCBlog, Ideas, TipsNo Comments

The easier your website is for people to use, the more likely people will use your website. I know that sounds like some bad “guru” advice from a new age marketing book about web design, but it’s true. If a visitor finds what he or she is looking for easily and quickly, it’s likely that

18Jun

When Badvertising Isn’t

They got me. I admit it. I saw this ad and didn’t get the joke. In my defense, I saw the ad within the context of a coupon sheet from the Sunday newspaper inserts. You know: 45¢ off Lunchables, a limited-time offer from The Franklin Mint, a two-headed, male model slurping a tropical drink through

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