News, Awards, Trends, and Creative Insight
From the Minds of GLC
The Conference Board’s The Conference Board Review magazine won a SILVER for General Excellence in Magazines; the National Multiple Sclerosis Society’s Momentum Magazine won a SILVER for Best Column and the National American Wholesale Lumber Association’s CROSSCUT magazine won a SILVER for Design Excellence.
GLC partners with the Council of Residential Specialists — the largest not-for-profit affiliate of the National Association of REALTORS.
GLC took home honors for Evangelical Community Hospital, Inova Health System, UHS and Eastern Maine Medical Center.
Marketers should spend at least 10% of their time on content marketing, says Robert Rose, chief strategist at the Content Marketing Institute. But creating engaging, targeted, scalable content is easier said than done. For time-strapped marketers, here are four content tactics you can implement in no time. Videos — YouTube is the second largest search
ROI is at the core of the content programs we deliver for our clients. If you’re not monitoring your content, or don’t know where to start, here’s a cheat sheet.
Good content deserves better. It should be carefully thought out with the reader, watcher or listener in mind. It should stem from the ideas you want to share, not from the space that needs to be filled. It should be part of an integrated communications strategy.
A highly targeted marketing program is more likely to provide you with the results you desire It requires dedication of time and resources, but the payoff is worth the effort.