News, Awards, Trends, and Creative Insight
From the Minds of GLC

21Mar

Why I Don’t Like “Content”

Posted by GLC StaffBlog, IdeasNo Comments

Good content deserves better. It should be carefully thought out with the reader, watcher or listener in mind. It should stem from the ideas you want to share, not from the space that needs to be filled. It should be part of an integrated communications strategy.

04Mar

Association Marketing: What works … and three words to avoid

Posted by Rene RyanBlog, NewsNo Comments

A highly targeted marketing program is more likely to provide you with the results you desire It requires dedication of time and resources, but the payoff is worth the effort.

07Feb

The End of a Relationship is Humbling — But Not Always a Bad Thing

Posted by Joe StellaBlog, IdeasNo Comments

For agencies, every meeting, every phone call, every assignment, no matter how small, is an opportunity to differentiate ourselves from the competition. For employees, being engaged in your work and demonstrating value at every turn will prove your worth.

15Dec

SEO Tips for Non-SEO People

Posted by GLCBlog, TipsNo Comments

When using good SEO, it doesn’t just help increase your Google position; it also helps improve the entire website from the viewpoint of visitors. And that should be the ultimate aim of an online campaign for a publication. So here are some key points that won’t just bump you up a few places in search

18Nov

A Print Girl in a Tablet World

Designing for a tablet is very similar to designing for print: you still create layouts just as you normally would — but you now have the added bonus of interactivity and layers.

28Oct

Staying Engaged with Social Media

When every fan or follower of your association or brand is receiving tweets, status updates, and pins, how can you ensure that your content stands out? We offer tips to help.

18Oct

GLC Partners with MDA

Chicago-area content marketing agency, GLC, is excited to announce a new partnership with the Muscular Dystrophy Association (MDA). MDA has selected GLC to provide custom publishing services for the organization’s flagship magazine, Quest, which is distributed to more than 130,000 subscribers each quarter.

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