News, Awards, Trends, and Creative Insight
From the Minds of GLC

27Apr

Healthcare Content Tips Beyond COVID-19

While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, we’ve gathered some advice for restarting your non-COVID-19 communications.

25Apr

Free Virtual Summit: Save the Associations

It is most definitely not business as usual for most — if not all — association professionals. But even in times of crisis there is opportunity to stand out, to differentiate your organization from the rest, and to reinforce the value of membership. GLC has teamed up with Sarah Sladek, XYZ University and Matchbox Virtual

19Apr

Laboratory Appreciation Week

For more than four years, GLC has partnered with the American Medical Technologists — a certification association representing laboratory technicians, medical assistants, and phlebotomy technicians, amongst other allied health professionals — on projects ranging from a content strategy to a marketing plan to the launch of a new magazine, Pulse. Earlier this month a ABC News article

13Apr

GLC Proud to Partner with Lifesaving Organizations

Many of our healthcare clients are on the front lines of this pandemic. Their lifesaving work inspires us on a daily basis, and we’re proud to partner alongside them. Here’s a small snapshot of some of their incredible work. A new study at Rush University Medical Center will have coronavirus patients lie facedown with oxygen

30Mar

Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for consistent and strong content, as well as advice about how

24Mar

Three Recipes to Calm COVID-19 Anxiety

Cooking can be a great coping mechanism for people with anxiety, especially now in the age of coronavirus, wrote one of our long-term freelance writers, Jamie Friedlander, in a recent article for The Washington Post. We encourage you to read her complete article, even if you’re not prone to cooking but just looking for mindful

21Mar

VIDEO: COVID-19 Content Tips — Lessons From the Past Week

There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. There is no limit to the layers of challenges

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