News, Awards, Trends, and Creative Insight
From the Minds of GLC

22Aug

Getting Dirty for a Cause

No where in our job descriptions — or statements of work — does the clause “spend two hours schleeping through the mud” appear. But that’s just what we’ve (gladly) done the past two years in support of our client the National Multiple Sclerosis Society. As part of their nationwide charity event, MuckFest, we suit up

13Jun

How to Make Old Content Come to Life

Like it or not, not all of your email subscribers or usual blog visitors will see or read every piece of content. The reality is, even your most faithful readers will miss some pieces. That’s why it’s a good idea to look at previous content through a new lens. Which older content pieces could be

10Apr

Think More Broadly About Video Content

By now, you know—or should know—the relevance and importance of video in a content mix. Cisco says 75 percent of all internet traffic is streaming video content, while Facebook reports that audiences engage with video content five times longer than static content. But even if you have embraced video as a content type, are you

07Oct

Four Bonus Reasons to Adopt the Cluster Topic Model

If we can safely assume anything about search engine algorithm changes, it’s this: Search engines will continually look to evolve their algorithms to better capture the way users think, behave and search. The latest updates are no different. SEO is shifting toward a topic cluster model in which one page acts as the central content

06Sep

4 Social Media Marketing Trends to Harness Today

While many popular social media platforms remain on brands’ and users’ radars this year, the way we use them is constantly evolving, particularly when new algorithms or changes are introduced. Here are four ways you can boost your social media marketing strategy based on today’s trends. Broaden the value of social across the customer lifecycle

20Jul

5 Instagram Story Ideas to Boost Engagement

While photos are the main attraction of your Instagram account, a good social media strategy incorporates all of the other features this platform has to offer. It’s not enough to post, like and comment on photos to get seen these days—more and more users are viewing and engaging with businesses through Instagram Stories. According to

25May

Short-Staffed or Lacking Creativity?

If you’re short on staff or creativity, suffering from limited bandwidth and resources, or if you’ve grown tired of going back to the freelance pool for every project—big or small—that needs to be outsourced, don’t worry; GLC’s got you covered. GLC provides comprehensive creative services, filling internal gaps, and working on-demand to help you deliver

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