News, Awards, Trends, and Creative Insight
From the Minds of GLC

18May

Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba, as well as Joe Stella, VP of Associations, and Shannon Cummins,

25Apr

Free Virtual Summit: Save the Associations

It is most definitely not business as usual for most — if not all — association professionals. But even in times of crisis there is opportunity to stand out, to differentiate your organization from the rest, and to reinforce the value of membership. GLC has teamed up with Sarah Sladek, XYZ University and Matchbox Virtual

19Apr

Laboratory Appreciation Week

For more than four years, GLC has partnered with the American Medical Technologists — a certification association representing laboratory technicians, medical assistants, and phlebotomy technicians, amongst other allied health professionals — on projects ranging from a content strategy to a marketing plan to the launch of a new magazine, Pulse. Earlier this month a ABC News article

30Mar

Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for consistent and strong content, as well as advice about how

22Aug

Getting Dirty for a Cause

No where in our job descriptions — or statements of work — does the clause “spend two hours schleeping through the mud” appear. But that’s just what we’ve (gladly) done the past two years in support of our client the National Multiple Sclerosis Society. As part of their nationwide charity event, MuckFest, we suit up

19Mar

Nine Signs It’s Time for a Publication Redesign

There’s a whole host of reasons to invest in a redesign of your magazine. Maybe your readers have grown apathetic toward it. Perhaps its look and feel has grown stale and outdated. Or maybe you just need something new and fresh to get you out of your current publishing rut. The latest research from Association
15Mar

Survey Says

The latest research from Association Media & Publishing (AM&P) brings good news for associations: Membership and publishing revenue are trending up, thanks in large part to both print and digital media platforms. AM&P recently released their 2017 Benchmark Survey, the most comprehensive study on association publishing in more than a decade. The survey collected data

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