Webinar: Grow Up! How to Increase the Maturity of Your Content Strategy

Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute? Wish it could finally settle into its prime with the confidence and capability that comes with experience? You’re not alone.

Marketing teams large and small struggle to hit their stride and mature their content strategy and operations. In this presentation, we’ll show you how your healthcare organization can:

• Increase the maturity of its content strategy
• Meet organizational goals
• Ensure its content marketing program is generating measurable ROI

You’ll also get a behind-the-scenes look at how Hackensack Meridian Health, a 18-hospital health network in New Jersey, has advanced its content maturity from level 2 to level 5 in just three years through its content marketing strategy and program.

Speakers

Michelle Jackson, VP of Content Strategy at GLC

Michelle leads a 15-person content team, comprised of content managers, strategists, writers and editors. She has almost 20 years of experience in content marketing and content strategy. She leads omni-channel content programs and has developed comprehensive content strategies for hospitals and hospital systems, both large and small.

Marisa Tranchina, Director of Content Strategy at Hackensack Meridian Health

Marisa leads a team responsible for network-wide content marketing, including the network’s blog, print publications, social media presence and web copy. She has been a member of the marketing and communications team at Hackensack Meridian Health for eight years, and has worked in health care communications for nearly 15 years.